One-Off SEO – No Contract!
Basic Boost
£395+VATSuits start-ups or small businesses
Duration: 1 week to complete
Duration: 1 week to complete
- Keyword Analysis
- Keyword Body Prominence
- Review Website Content
- Create Keyword Rich Title Tags
- Create Meta Description
- Include Image Alt Tags
- On-Page Optimization
- Header Tags (H1, H2, etc.)
- On-site Anchor Text
- Create Internal Linking Structure
- Re-submit Website to Google
Kickstart
£575+VATPerfect for SME's
Duration: 4 weeks to complete
Duration: 4 weeks to complete
- Everything in the Basic Boost Package
- Keyword Research
- Competitor Analysis
- Keyword URL Rewrites
- URL Re-Directs (if required)
- Website Speed Optimisation
- Content Updates
- Schema Markup
- New Page Creation* and Optimization
- Dynamic On-Page Optimization
- Fixing Technical SEO Problems
- Social Media Integration
- Google Search Console Setup
- Google Analytics Setup
- Telephone & Email Support**
- Monthly Reports*
Growth
£990+VATThe next best thing to ongoing SEO
Duration: 12 weeks to complete
Duration: 12 weeks to complete
- Everything in the Kickstart Package
- Free SSL Certificate (https://)
- Advanced Keyword Research
- In-depth Competitor Analysis
- Custom Content Creation
- Geographic Area Landing Pages
- Blog Post Writing & Uploading
- Advanced Technical SEO Fixes
- Link Building Campaign
- Local Directory Submission
- Detailed Monthly Performance Reports**
- Conversion Rate Optimisation
- Google My Business Set Up
- Priority Support and Consultation**
- Advanced Analytics and Reporting**
Keyword Analysis
In SEO, keyword analysis (or keyword research) is the process of identifying, analyzing, and selecting the most relevant keywords and phrases that people use when searching for information, products, or services related to your business or content.
The goal of keyword analysis is to understand what potential customers are searching for and to optimize your website’s content to rank higher in search engine results for those keywords.
Keyword Body Prominence
In SEO, Keyword Body Prominence refers to the strategic placement and visibility of keywords within the main body of a webpage’s content.
This concept emphasizes the importance of positioning keywords in prominent locations to signal their relevance to search engines and improve the page’s ranking in search engine results pages (SERPs).
Review Website Content
In SEO, Review Website Content refers to the process of analyzing and assessing the existing content on a website to ensure it is optimized for search engines and provides value to users.
This involves examining various elements of the content to identify areas for improvement, update outdated information, and enhance overall quality.
Create Keyword Rich Title Tags
In SEO, Create Keyword Rich Title Tags refers to the practice of crafting title tags for web pages that include relevant keywords to improve the page’s visibility and ranking in search engine results pages (SERPs).
Title tags are HTML elements that define the title of a webpage and are displayed as the clickable headline in search engine results.
Create Meta Description
In SEO, Create Meta Description refers to the process of crafting a brief and compelling summary of a webpage’s content. This summary appears in the HTML code as a meta tag and is displayed in search engine results pages (SERPs) below the title tag.
A well-written meta description can entice users to click on your link, improving your click-through rate (CTR) and ultimately driving more organic traffic to your site.
Include Image Alt Tags
In SEO, Include Image Alt Tags refers to adding alternative text (alt text) to the HTML code of an image.
Alt text is a brief description of an image that helps search engines understand the content of the image and improves accessibility for users with visual impairments who use screen readers.
On-Page Optimization
In SEO, On-Page Optimization refers to the process of optimizing individual web pages to improve their search engine rankings and drive organic traffic.
This involves optimizing both the content and HTML source code of a page to make it more relevant and accessible to search engines and users.
Header Tags (H1, H2, etc.)
In SEO, Header Tags (H1, H2, etc.) refer to HTML elements used to define headings and subheadings within the content of a webpage.
These tags help organize content, making it easier for both users and search engines to understand the structure and hierarchy of the information presented.
On-site Anchor Text
In SEO, On-site Anchor Text refers to the clickable text in a hyperlink that is used within the same website. This anchor text provides context about the linked page’s content and helps both users and search engines understand what the linked page is about.
Effective use of on-site anchor text can improve site navigation, enhance user experience, and boost SEO performance.
Create Internal Linking Structure
In SEO, Create Internal Linking Structure refers to the practice of organizing and connecting different pages within the same website through hyperlinks. Internal links are hyperlinks that point from one page to another page on the same website.
An effective internal linking structure helps distribute link equity, improve navigation, and enhance the overall user experience.
Re-submit Website to Google
In SEO, Re-submit Website to Google refers to the process of informing Google about changes or updates to your website, prompting the search engine to re-crawl and index the site.
This can be particularly useful when significant updates or new content are added, or if there are issues with how the site is currently indexed.
Everything in the Basic Boost Package
Everything in the Basic Boost Package
This package includes everything in the Basic Boost package plus everything listed below
Keyword Research
Keyword Research
In SEO, keyword analysis (or keyword research) is the process of identifying, analyzing, and selecting the most relevant keywords and phrases that people use when searching for information, products, or services related to your business or content.
The goal of keyword analysis is to understand what potential customers are searching for and to optimize your website’s content to rank higher in search engine results for those keywords.
Competitor Analysis
Competitor Analysis
In SEO, “Competitor Analysis” refers to the process of examining and understanding the SEO strategies, performance, and tactics of your competitors. The goal is to identify strengths and weaknesses in their approach, discover opportunities for your own website, and gain insights into industry trends.
Conducting a thorough competitor analysis helps you understand what your competitors are doing well, where they might be falling short, and how you can improve your own SEO strategy to gain a competitive edge.
Keyword URL Rewrites
Keyword URL Rewrites
In SEO, “Keyword URL Rewrites” refers to the process of modifying URLs to include relevant keywords, making them more user-friendly and search engine-friendly. This practice helps improve the readability and relevance of URLs, which can positively impact search engine rankings. For example, a URL like example.com/product?id=123 can be rewritten to example.com/product/keyword, where “keyword” is a relevant term related to the content of the page2.
By incorporating keywords into URLs, search engines can better understand the content of the page, and users can easily remember and share the URL. This practice enhances the overall user experience and can lead to higher click-through rates and improved SEO performance
URL Re-Directs (if required)
URL Re-Directs (if required)
In SEO, “URL Redirects” refer to the process of forwarding one URL to another. This is commonly used to send both users and search engines to a different URL from the one they originally requested.
There are several types of URL redirects, with the most common being effective use of redirects ensures that users and search engines can navigate your site without encountering dead ends, which can improve your site’s overall SEO performance.
Website Speed Optimisation
Website Speed Optimisation
In SEO, “Website Speed Optimization” refers to the process of improving the loading speed and overall performance of a website. Faster websites provide a better user experience, which can lead to higher engagement, lower bounce rates, and better search engine rankings.
Search engines, like Google, consider page speed as one of the ranking factors, so optimizing your website’s speed is crucial for SEO success.
Content Updates
Content Updates
In SEO, “Content Updates” refers to the regular updating and refreshing of the content on your website to keep it current, relevant, and engaging. This practice can significantly enhance your site’s SEO performance.
Schema Markup
Schema Markup
In SEO, “Schema Markup” refers to a form of microdata that you can add to your website’s HTML code to provide search engines with more detailed information about your content.
This microdata helps search engines understand the context of your content and display richer, more informative search results for users. Schema Markup is often used to enhance search engine results pages (SERPs) with elements like rich snippets, which can include reviews, ratings, events, and other relevant information.
New Page Creation* and Optimization
New Page Creation* and Optimization
In SEO, “New Page Creation and Optimization” involves the process of creating new web pages and optimizing them to rank well in search engine results.
This practice ensures that the new pages are discoverable, relevant, and valuable to users, which can improve the overall SEO performance of a website.
Dynamic On-Page Optimization
Dynamic On-Page Optimization
Dynamic On-Page Optimization in SEO refers to the practice of continuously updating and optimizing the content and elements of a webpage based on real-time data and user behavior.
This approach allows for more responsive and adaptive SEO strategies, ensuring that the webpage remains relevant and effective in attracting and engaging users.
Fixing Technical SEO Problems
Fixing Technical SEO Problems
“Fixing Technical SEO Problems” refers to the process of identifying and resolving issues that can affect a website’s ability to be properly crawled, indexed, and ranked by search engines.
These technical issues can hinder a site’s performance in search results and impact user experience.
Social Media Integration
Social Media Integration
In the context of SEO, Social Media Integration refers to the practice of incorporating social media platforms and their content into your overall SEO strategy to enhance your website’s visibility, engagement, and search engine rankings.
By integrating social media into your SEO efforts, you can create a more holistic and effective online presence, driving both direct and indirect benefits to your search engine rankings.
Google Search Console Setup
Google Search Console Setup
Google Search Console Setup refers to the process of configuring and using Google Search Console, a free tool provided by Google that helps website owners monitor, maintain, and troubleshoot their site’s presence in Google Search results.
By setting up and regularly using Google Search Console, you can gain valuable insights into how your site is performing in search results and make informed decisions to improve your SEO strategy.
Google Analytics Setup
Google Analytics Setup
Google Analytics is a powerful tool provided by Google that helps you understand how visitors interact with your website.
It collects data from your website and presents it in various reports and dashboards, allowing you to track and analyse visitor behavior.
Telephone & Email Support
Telephone & Email Support
In the context of SEO, “Telephone & Email Support” refers to the assistance Thisworks provides through phone calls and emails.
This type of support ensures that you have access to expert advice and assistance whenever you need it, helping you to effectively manage and improve your website’s SEO performance.
Monthly Reports
Monthly Reports
In SEO, “Monthly Reports” refer to detailed summaries provided by Thisworks outlining the performance of a website’s SEO activities over the past month.
These reports provide a clear overview of the effectiveness of your SEO efforts and help in making informed decisions for future strategies.
They are essential for tracking progress, identifying areas for improvement, and demonstrating the value of SEO investments.
Everything in the Kickstart Package
Everything in the Kickstart Package
This package includes everything in the Kickstart package plus everything listed below
Free SSL Certificate (https://)
Free SSL Certificate (https://)
In SEO, an “SSL Certificate (https://)” is a digital certificate that authenticates the identity of a website and enables an encrypted connection. Here are some key points about SSL certificates:
- Encryption: SSL (Secure Sockets Layer) certificates encrypt the data transferred between a user’s browser and the website, ensuring that sensitive information (like login credentials, credit card details, etc.) is protected from interception by unauthorized parties.
- Authentication: They authenticate the website’s identity, confirming to users that they are communicating with the intended website and not an imposter.
- HTTPS Protocol: SSL certificates enable the HTTPS (HyperText Transfer Protocol Secure) protocol, which is the secure version of HTTP. Websites with HTTPS have a padlock icon in the browser’s address bar, indicating a secure connection.
- SEO Impact: Google considers HTTPS as a ranking factor, meaning websites with SSL certificates can gain a slight advantage in search engine rankings compared to those without. It helps build trust and credibility with users, which can indirectly boost SEO performance.
- Data Integrity: SSL certificates ensure that the data exchanged between the server and the browser remains intact and unaltered during transmission.
In summary, SSL certificates are essential for securing websites, protecting user data, and gaining the trust of both users and search engines. Implementing an SSL certificate is a crucial step for any website aiming to improve its SEO performance.
Advanced Keyword Research
Advanced Keyword Research
In SEO, “Advanced Keyword Research” involves employing more sophisticated techniques and tools to identify the best keywords for your website. This goes beyond basic keyword research and includes several key activities.
Advanced keyword research aims to create a more targeted and effective SEO strategy, resulting in improved search rankings, increased organic traffic, and better user engagement.
In-depth Competitor Analysis
In-depth Competitor Analysis
In SEO, “In-depth Competitor Analysis” refers to a comprehensive examination of your competitor’s SEO strategies, performance, and tactics. This type of analysis helps you understand what your competitors are doing well and where there might be opportunities for you to outperform them.
Conducting an in-depth competitor analysis helps you identify gaps in your SEO strategy, uncover new opportunities, and develop a more effective plan to improve your website’s performance.
Custom Content Creation
Custom Content Creation
In SEO, “Custom Content Creation” refers to the process of producing tailored, high-quality content that is specifically designed to meet the unique needs and goals of a website or business. This type of content is crafted to attract, engage, and convert the target audience while also optimising for search engine visibility.
Custom content creation is a critical component of a successful SEO strategy, as it helps attract and retain visitors, improve search engine rankings, and ultimately drive conversions.
Geographic Area Landing Pages
Geographic Area Landing Pages
In SEO, “Geographic Area Landing Pages” refer to specific pages on your website that are tailored to target users in particular geographic locations. These pages are designed to capture local search traffic and improve your website’s visibility for location-based queries.
By creating dedicated landing pages for different geographic areas, you can better target and attract local customers in that specific area, improve your search engine rankings for location-based queries, and enhance your overall SEO strategy.
Blog Post Writing & Uploading
Blog Post Writing & Uploading
In SEO, “Blog Post Writing” refers to the creation of blog content that is optimised for search engines.
Blog post writing for SEO helps improve your website’s search engine rankings, drive organic traffic, and engage your target audience effectively.
It also creates fresh ‘content’ for your website which Google & other search engines reward by giving your website more weight and trust.
Advanced Technical SEO Fixes
Advanced Technical SEO Fixes
In SEO, “Advanced Technical SEO Fixes” refer to sophisticated techniques and solutions applied to a website to improve its technical performance and search engine visibility. These fixes go beyond basic SEO practices and often require a deeper understanding of website architecture, coding, and search engine algorithms.
These advanced technical SEO fixes can significantly impact your website’s search engine performance and user experience.
Link Building Campaign
Link Building Campaign
In SEO, a “Link Building Campaign” refers to a strategic effort to acquire high-quality backlinks to your website from other reputable websites. Backlinks, also known as inbound links, are crucial for improving your site’s search engine rankings and overall authority.
An effective link-building campaign helps improve your website’s authority, search engine rankings, and organic traffic.
Local Directory Submission
Local Directory Submission
In SEO, “Local Directory Submission” refers to the practice of submitting your business information to online directories that are specific to your local area. This helps improve your local SEO by increasing your business’s visibility in local search results.
Submitting your business information to local directories can improve your online visibility, attract more local customers, and enhance your overall local SEO efforts.
Detailed Monthly Performance Reports
Detailed Monthly Performance Reports
In SEO, “Detailed Monthly Performance Reports” are comprehensive documents that provide an in-depth analysis of a website’s SEO performance over the past month. These reports are crucial for tracking progress, identifying areas for improvement, and making data-driven decisions.
These detailed reports provide a clear and comprehensive overview of your SEO efforts, helping you make informed decisions and continuously improve your website’s performance.
Conversion Rate Optimisation
Conversion Rate Optimisation
In SEO, “Conversion Rate Optimization (CRO)” refers to the process of improving the percentage of website visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. CRO involves analysing user behaviour, identifying obstacles that prevent conversions, and implementing strategies to enhance the user experience.
By focusing on these elements, CRO aims to maximise the value of your existing traffic by turning more visitors into customers or leads, ultimately improving your website’s overall performance and ROI.
Google My Business Set Up
Google My Business Set Up
“Google My Business” (GMB) is a free tool provided by Google that allows businesses to create and manage their online presence across Google Search and Google Maps.
Optimising your Google My Business profile is crucial for enhancing your local search visibility, attracting more customers, and boosting your overall SEO strategy.
Priority Support and Consultation
Priority Support and Consultation
“Priority Support and Consultation” refers to a premium service offered by SEO agencies or consultants, providing clients with expedited and personalised assistance.
Priority support and consultation services are designed to provide clients with a higher level of attention and expertise, helping them achieve their SEO objectives more effectively and efficiently.
Advanced Analytics and Reporting
Advanced Analytics and Reporting
In SEO, “Advanced Analytics and Reporting” refers to the use of sophisticated tools and techniques to track, measure, and analyze the performance of a website in detail. This involves going beyond basic metrics to gain deeper insights and make more informed decisions.
Advanced analytics and reporting enable you to gain a comprehensive understanding of your website’s performance, identify areas for improvement, and make data-driven decisions to enhance your SEO strategy.
* New page creation is subject to a maximum of 5 new pages. If more are required, we are happy to quote accordingly.
** Reporting and support will be provided for the duration of the relevant package
Our SEO packages are designed to meet the needs of small businesses, start ups and SME’s, with websites typically having up to approx 25 pages (excluding blog posts). If your website is larger, we can quote you for a bespoke package to suit your needs. We also offer Pay As You Go SEO.
TALK TO US ABOUT SETTING UP YOUR SEO…
Sometimes the smallest changes can make the biggest difference.